.2024 has been actually an unstable year for adtech funding.U.S.-focused adtech startups, as soon as accustomed to getting billions in equity capital each year, have actually brought up nearly $360 million up until now this year, placing it on track to be the industryu00e2 $ s slowest year in over a years, per Crunchbase information. That decline results from market concentration, increased regulatory pressures, as well as financial uncertainties.ADWEEK spoke with five VCs who remain to buy adtech firms, even with these obstacles, regarding what they are actually seeking and what they stay clear of. Probably unsurprisingly, these real estate investors are targeting opportunities in privacy-focused innovations and also industry-specific locations such as connected TV.